Rover operates a cloud-based platform that bridges beacon hardware and mobile engagement, allowing marketers to create and deploy location-relevant campaigns without coding through its CMS and open-source SDK for iOS and Android. Clients such as the Pittsburgh Penguins and Procter & Gamble use the system to enhance on-site fan and shopper experiences and influence customer behavior. The platform currently supports hundreds of locations across sectors including professional sports, retail, loyalty, and tourism. Advanced analytics within Rover provide real-time engagement metrics that inform future marketing decisions. Led by CEO John Coombs and headquartered in both San Francisco and Toronto, the company intends to deepen product capabilities and expand its sales and marketing teams. An advisory board featuring Ryan Craver, Hansmeet Sethi, Stephen Statler, and Stuart Wheldon guides its strategic direction. The recent infusion of capital positions Rover to accelerate growth and feature development.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2016