Rowl operates a mobile app designed to help users find local events and make it easier for artists and promoters to reach nearby audiences. The platform emphasizes hyper-local targeting so artists can reach fans in the exact area of an event, addressing clutter and broad targeting limits on networks like Facebook and Twitter. Rowl positions itself as a more organizationally minded alternative to services such as Bandsintown and has partnerships with LiveNation and Ticketmaster. The company is adding Wantickets to better serve electronic dance music and has struck deals with influencers to offer incentives to fans. Rowl has enlisted artist Hunter Hayes and is initially targeting rising-star personalities. The company recently raised $4 million in fresh financing to support its product and partnerships.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2014