Rows provides a cloud-based, AI-powered spreadsheet platform that supports the functionality of Excel and Google Sheets while offering a unique layout, an AI Analyst, and native integrations. The platform lets users solve business challenges using their spreadsheet skills and connect to a wide range of marketing and business tools via native integrations and custom APIs. Integrations include Notion, Facebook Pages, Facebook Ads, Instagram, TikTok, Google Analytics, Search Console, LinkedIn and more. Companies such as AWS, Hewlett-Packard, Prisma Media, and Mercado Libre already use Rows. Founded in 2017 by Torben Schulz and Humberto Ayres Pereira, the company is based in Porto and Berlin. Rows says it will use the $8.7M in funding to expand operations, broaden its business reach, and accelerate development efforts. Rows (formerly dashdash) offers a low‑code platform that uses a spreadsheet interface to populate, trigger integrations and analyze web apps without traditional coding. The product has expanded its integrations (about 50 new ones) and added roughly 200 new spreadsheet features as it launches a freemium open beta. The company provides templates and measures integration usage by tasks; the free tier is limited to 10 users while paid tiers (starting at $59/month) scale to larger teams and up to 100,000 integration tasks. Rows cannot currently import the desktop version of Excel because that version lacks APIs, and the team is still building graphical charting/visualization features planned for a likely Q3 release before a 1.0 launch. The company rebranded from dashdash, is Berlin‑based, and was co‑founded by Humberto Ayres Pereira and Torben Schulz; the CEO is based in Porto, Portugal. In invite‑only beta Rows attracted 10,000 users off its waitlist and hundreds of companies as customers (most on the free tier); the team says paying customers are currently in the “dozens” with a goal of 1,000 paying companies within 12 months. Management says the business is cash efficient and had about two years of runway on the funding it had in the bank at the time of the announcement. dashdash provides a spreadsheet-like front end where each macro links to web-app computing features or design elements so users can build web apps without writing code. The product surface appears as a familiar spreadsheet but outputs interactive web apps, bypassing traditional lines of code. The startup is still in stealth mode and plans a formal launch later this year. Early users include small businesses such as pharmacies and at least one multi-billion-dollar internet company. The company was co-founded by Humberto Ayres Pereira and Torben Schulz, who previously co-founded EatFirst, and is based in Berlin and Porto. Financially, dashdash has raised $9 million to date, including a $1 million seed and an $8 million Series A.

Total raised

$33M

Funding rounds

3

Latest round

Equity

Latest activity

May 2024