RudderStack provides a customer data platform built on a modern data stack that centers data warehouses and a "plumbing layer" of integrations to move data in and out of warehouses. The company targets engineering and data teams (rather than traditional marketing personas) and emphasizes enabling advanced analytics and machine-learning use cases. It has laid foundational integrations and is now focused on building higher-level features such as data transformation and audience segmentation. Between 2020 and 2021 RudderStack’s revenue grew almost four and a half times and its customer base tripled; its customers include Allbirds, Wealthfront, and Crate & Barrel. The team tripled to 115 employees and the company plans further expansion this year. RudderStack says it will use the new funding to build out product features and expand its go-to-market operations. RudderStack is a San Francisco–based, developer-focused customer data platform that provides tools to build customer data infrastructure. Led by founder and CEO Soumyadeb Mitra, the company offers data pipelines to collect customer data from applications, websites and SaaS platforms and to activate it in warehouses and business tools. Its RSDX product combines CDP capabilities with out-of-the-box connectors for over 150 apps, supports Git workflows and programmable pipelines, and includes native integrations with systems like Snowflake and Kafka. The company raised $21M in a Series A financing to support its growth. RudderStack will use the funds to continue building its technology platform and infrastructure. The product is positioned to give developers programmable, warehouse-native customer data infrastructure. RudderStack is an open-source alternative to customer data platforms like Segment that helps businesses consolidate event and internal data to create a 360-degree view of customers. The company emphasizes a developer-first approach, privacy and security options, and a “data-warehouse-first” model to avoid creating additional SaaS-hosted data silos. RudderStack offers multiple hosting options, including its cloud hosting starting at $2,000 per month with unlimited sources and destinations. Its GitHub repository has more than 1,700 stars, and early growth was driven in part by visibility on Hacker News. Current users named in the article include IFTTT, Mattermost, MarineTraffic, Torpedo and Wynn Las Vegas. RudderStack recently acquired Blendo to add integration/ETL capabilities and expand its product footprint; Blendo’s founder Kostas Pardalis joined RudderStack as head of Growth.

Total raised

$82M

Funding rounds

3

Latest round

Series B

Latest activity

Feb 2022