RueLaLa operates a members-only flash-sales shopping site that competes with the Gilt Groupe. The company is based in Boston, Massachusetts and was previously part of Retail Convergence, Inc., which was acquired by GSI Commerce in 2009. RueLaLa had roughly 550 employees and recently cut about 60 positions. An SEC filing showed a $22 million financing figure, but the company later said the filing reflected the valuation of stock options already granted and that the funding was not new. eBay retains a roughly 30% ownership stake following prior corporate transactions. When GSI Commerce was acquired by eBay in 2011, eBay said it would loan $467 million to the new holding company and GSI founder Michael Rubin was to invest an additional $31 million in cash.

Total raised

$22M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2012