Founded in 2021, Ruka develops and sells synthetic wigs, weaves, braiding hair and accompanying haircare products and tools. Its Synths 2 product is a next‑generation braiding hair made from collagen protein fibers produced in Japan, positioned as a lower‑cost alternative to human hair; Synths 2 retails for about $31 versus human braiding hair starting at about $170 per bundle. Ruka filed a patent application in 2025 for Synths 3, described as featuring shape‑memory technology and scheduled for release in the first quarter of next year. The company reports geographic customer mix with roughly 48% in the U.K., 47% in the U.S., 4% in the EU and 1% in Africa, and B2B sales comprise about 14% of its business. Ruka has expanded into luxury retail (Selfridges) and is entering an undisclosed U.S. retailer, opened a U.S. East Coast warehouse to support international growth, and projects 101% year‑over‑year growth by April 2027. The company is investing in education and academic research on hair‑extension safety as part of its product and brand strategy.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

May 2026