Run-A-Muck publishes culture- and fashion-focused content through its Drafting Substack and is expanding into short fiction with the aim of developing adaptable intellectual property for film, television, podcasts and other formats. Drafting is seven months old and attracts more than 50,000 monthly readers, with advertisers including Hermès, Moncler and eBay. The company has signed notable writers—such as Cody Behan and Brittani Nichols—and plans some stories to remain standalone while adapting others across platforms. The first short story to publish on Drafting will be an 1,800-word piece tied to Showtime’s The L Word, written by co-founder Ilene Chaiken. Run-A-Muck plans to launch a podcast under the Drafting banner, with the inaugural episode featuring Chaiken interviewed by co-founder Jennifer Beals. The company has also hired Kimberly Diaz as head of advertising and brand partnerships to support its commercial growth.

Total raised

$10M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2026