Run builds mobile-first programmatic advertising tools, combining an ad-buying product with analytics and tracking. Its flagship product, Run DSP, lets advertisers buy inventory and connect buying data with analytics. The company positions itself as part of an "ad-tech 2.0" wave focused on mobile and aims to capture unsold mobile inventory. Run emphasizes cookie-less user tracking for mobile and is working with the Interactive Advertising Bureau on industry standards. Founded in 2010, the company says it achieved product and revenue quickly and that the founders did not pay themselves for the first 20 months. The recent strategic investment from Verizon Ventures is the company's first outside funding.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2013