Rupyz is a SaaS platform that facilitates B2B e-commerce and omnichannel distribution for FMCG and consumer brands. The platform is designed to help brands expand both their physical and digital distribution channels and focuses on distribution-led B2B businesses in food, FMCG, personal care, and lifestyle sectors. Rupyz connects over 85 brands, 6,500 distributors, and 250,000 retailers across India. Founded in 2022 and based in Gurgaon, the company was created by Dhaval Radia, Gourav Gupta, Akshay Gupta, and Palash Lunia. In February 2024 Rupyz raised $1.2 million in a seed round led by Merak Ventures with participation from angel investors. The company is registered as Rupyz Fintech Private Limited and is positioned in the B2B commerce and omnichannel software category.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2024