Ruti operates a fashion brand built around a proprietary AI platform, an internally developed CRM for retail, and opt-in facial recognition to generate personalized recommendations. The system continuously builds customer profiles from past purchases, items tried on, and other attributes. Customer feedback gathered in the database also influences the company’s design process for upcoming collections. The company is led by CEO and co-founder Ruti Zisser. Ruti raised $6M in a Series A funding round led by Viola Ventures. The company intends to use the funds to expand development of its proprietary boutique technology, scale online, and open new retail locations.

Total raised

$6M

Funding rounds

1

Latest round

Series A

Latest activity

Oct 2019