RXC’s PRIZM platform blends high-definition livestreams and short-form videos with brand storytelling and promotions to drive commerce. The company reported ₩1,500 billion in gross merchandise volume last year, a three-fold increase year over year, while more than halving its losses. Recent monthly GMV exceeds ₩200 billion and the average order value is around ₩1.5 million. PRIZM has accumulated 1 million registered users and delivers standout sales in luxury hotel stays and premium travel packages, including single-hour broadcasts that generated up to ₩60 billion in sales. Its global content arm has livestreamed major Korean award shows to 15.5 million viewers, adding roughly 3 million international subscribers. Looking ahead, RXC plans to broaden into media, video advertising and K-culture ticket bundles to reinforce a virtuous cycle between content and commerce.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2026