SR Labs, formerly The Screening Room, has rebranded and is focused on making new theatrical releases available to home viewers. The company's original product concept centered on a $150 set-top box that would allow first-run films to be streamed to homes for about $50 per title. The idea surfaced in 2016 and drew public support from directors including Martin Scorsese, Steven Spielberg, Peter Jackson, and J.J. Abrams. SR Labs announced it raised $27.5 million in equity financing, though it did not disclose the investors. Leadership changes include naming Man Jit Singh, former Sony Pictures Home Entertainment president, as CEO while founder Prem K. Akkaraju becomes executive chairman. The company has faced opposition from the movie theater industry and framed its strategy amid the COVID-19 pandemic's severe impact on theatrical exhibition.

Total raised

$28M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2020