S&T Media's core product, AdPump, installs digital media screens at petrol pumps to deliver advertising-supported, location-based content to consumers while they fuel. Launched in 2014, AdPump programs screens with news, sports and entertainment from partners such as Channels TV, HipTV and Pulse.Ng. The company has recorded over eight million audited views, with each location seeing more than 60,000 visitors per month and average dwell times of 4–6 minutes per visit (up to four visits monthly). S&T has secured exclusive distribution deals covering roughly 1,000 stations in Nigeria with partners including Oando Plc, Forte Oil and Total Plc, and holds sole distribution rights for 22 in-pump digital screens in Africa. It has also signed advertising partners including Etisalat, Jumia, Smile Communications, House on the Rock, GT Bank and Mall for Africa, and secured retail deals with Spar and Spain’s CityDia to roll out its in-store product, AdEdge. The company is investing in expansion, product development, hardware and staff, and is rolling out an online media-purchasing tool to open the channel to SMEs.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2016