S4M operates an analytics and programmatic mobile demand platform that applies so-called "intelligent" technology to proprietary big data. Launched in 2012 by AdTech veteran Christophe Collet, the company was self-funded until this round and says it has been profitable since day one. It has built a client list including BMW, Levis, Cartier, Disney, MacDonalds and Nissan and has strong traction as a mobile performance advertising player in France. The product was built natively for mobile, which S4M argues gives it a technological advantage over competitors such as DoubleClick Stack. With the new funding the company intends to grow its mobile performance technologies globally. The article does not disclose additional operating metrics such as revenue or user counts.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2015