SafeGraph collects and sells rigorous place and location data by crawling and merging business listings, foot-traffic information and building polygons from about 20,000 sources. The company emphasizes a "very, very rigorous approach" to data quality and positions its dataset specifically for data science use rather than marketing. Its data is used across GIS/mapping, local search, financial services and logistics, with customers including Ares Management, Sysco and Choice Hotels. SafeGraph says more than 7,000 data scientists use its data and that it has been cited in over 300 academic papers; location data accounts for 100% of the company's revenue. Management reported being extremely cash efficient, losing only $3 million over the past two years, and raised new capital to accelerate growth. Planned uses of the funding include international expansion (a U.K. launch planned in April) and potential acquisitions. SafeGraph is a machine-learning data company that has built a geospatial data platform delivering an accurate record of human movement. Its first product gives urban planners, retailers, academic researchers, marketers and investors access to datasets for understanding movement patterns. The company’s stated mission is to help answer large questions by providing access to a large dataset that predicts the past to inform future decisions. SafeGraph was co-founded by CEO Auren Hoffman and Brent Perez and is based in San Francisco, CA. The company intends to use recent funding to continue developing its platform and make it available to customers globally.

Total raised

$61M

Funding rounds

2

Latest round

Series B

Latest activity

Mar 2021