Safello is a Sweden-based bitcoin company that bills itself as the "Coinbase of Europe" and positions its service as the "safest way into Bitcoin." The company redesigned its site for usability, aiming for a minimalistic interface simpler than competitors. Safello has registered with the Financial Supervisory Authority in Sweden to emphasize compliance and stability. It raised $600,000 in an investment round led by Erik Voorhees and Roger Ver, with participation from Blockchain.info CEO Nicolas Cary and angel investors Victor & Victor. The cash will be used to grow in Europe and to serve as a "safe harbour" for Bitcoin users. Safello plans to compete with major exchanges including Kraken, Bitstamp, Coinbase, and BTC-E.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2014