SafetyWeb scans major social networks (Facebook, Twitter, MySpace, etc.) and alerts parents in real time when notable activity involving their children is detected. The service searches public information rather than requiring a child’s credentials and notifies parents about issues ranging from negative comments to a person convicted of a sex crime friending a child. Initially focused on major social networks, the company plans to expand its scanning to other sources, including geolocation services. The product is priced at as little as $10 a month per child. Leadership has hinted at recent “big deals,” and the company reports over 1,000 affiliates distributing SafetyWeb. SafetyWeb has 12 full-time employees split between its headquarters in Denver and offices in Menlo Park. SafetyWeb is building a subscription service that monitors publicly available information on the Internet and reports back to parents about potential risks to their children. The product is explicitly not focused on filtering or key‑logging home computers, but on aggregating public signals and flagging anomalies (for example, if a child befriends a known sex offender). Founders Mike Clark and Geoffrey Arone are working full time on the startup; Clark was an early executive and SVP of Engineering at Photobucket and Arone co‑founded Flock and sold DanceJam to SportsNet. The company has raised a small angel round from Battery Ventures. SafetyWeb’s goals include helping parents distinguish real versus perceived threats and surfacing particularly worrisome content. A competitor mentioned in the article is ReputationDefender’s MyChild.

Total raised

$8M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2010