Sailthru is best known as an email marketing company but positions itself as a broader customer engagement platform that personalizes every touch point across websites, mobile apps, email, and offline channels. The company emphasizes “smart data” and real-time personalization rather than broad demographic segmentation. CEO Neil Capel says Sailthru personalizes every single event to deliver individualized experiences. Sailthru reported that its 2013 revenue was double what it was the prior year and counts customers including Mashable, Rent the Runway, Acumen Brands, and Khan Academy. The company plans to focus on growth, including international expansion. Capel noted the company still had funds from the prior round and raised now to avoid fundraising distractions next year. Sailthru provides "smart data" personalization for email marketers and publishers, using user data to drive personalized email recommendations and tailored on-site experiences. The company began in email communications and expanded to personalize homepages and other web content so users see different content based on interests. It also offers AdFlight to enable more targeted advertising. Sailthru's revenues grew 270% year-over-year and have been increasing at over 9% month-over-month. The company has about 85 employees and expects to double headcount over the next year while expanding its San Francisco office and growing its presence in Europe. It is using recent funding to accelerate growth, increase headcount, and open new strategic offices. Sailthru is a New York-based platform that delivers highly relevant, personalized content to users via email, the web, and advertising channels. Its technology enables publishers and e-commerce companies to communicate directly with individual users and tailor content based on user behavior. As users engage, their behavior provides insights that help create more personal and engaging experiences, encouraging profitable brand–customer relationships. Led by CEO Neil Capel, the company plans to expand into the e-commerce, flash sales, and publisher markets. Sailthru intends to hire additional staff and invest in continued product innovation to support that expansion. The company raised $8M in Series A funding to finance these growth and development plans. Sailthru is a New York City–based behavioral marketing email service founded in 2008. It offers Triggermail to monitor emails and inbox events, Horizon to track browsing habits and format/send customized newsletters, and GetConnect to aggregate multiple email services. The product suite is designed to help companies optimize outbound email marketing campaigns and manage service providers. Sailthru says it has no direct competition, though providers like Constant Contact and ExactTarget also enable and track outbound email marketing. Customers include Business Insider, Tumblr, Bit.ly, OMGPOP, WeGame.com and MusicNation.com. The company recently secured funding to support growth initiatives.

Total raised

$48M

Funding rounds

4

Latest round

Series C

Latest activity

Dec 2013