SaladStop! Group is a fast-casual food chain operating hybrid online/offline brands including SaladStop!, Heybo, Wooshi and GoodFoodPeople. The group serves roughly 3.5 million people a year through 69 outlets across eight markets and employs over 800 staff. Its core product is personalized, nutrition-forward meals with an emphasis on nutritional transparency and climate-positive choices. SaladStop! plans to deepen its footprint across Asia via additional cloud kitchens, expansion into second-tier cities, and adding four new countries by 2025. The company is investing in proprietary technologies to enable more tech-enabled growth and to leverage its food-tech partner ecosystem. The strategy targets becoming the leading personalized nutrition company in Asia. SaladStop! operates a quick-service concept focused on salads, wraps, grain bowls and similar offerings under the movement “Eat Wide Awake.” The company was co-founded by Daniel and Adrien Desbaillets in 2009 and is co-headed by Katherine Desbaillets and Frantz Braha. It currently operates 15 outlets in Singapore and 8 in the Philippines. SaladStop! emphasizes responsible sourcing and partners with suppliers that share its ethos. The company plans regional expansion with Japan, Indonesia and Hong Kong slated to open by the end of the year. It also intends to invest in new ventures and continue developing its technological platforms.

Total raised

$13M

Funding rounds

2

Latest round

Series B

Latest activity

Nov 2021