Sales Impact Academy (SIA) is a UK-based go-to-market learning platform that combines live curriculum taught by elite go-to-market practitioners with an underlying learning technology platform. Its programs are designed to upskill B2B go-to-market teams and address a lack of structured education for sales and related functions. The platform is used by companies including HubSpot, Gong, Klaviyo, GitHub, G2, and 6sense. SIA plans to use new capital to develop more curriculum and continue building out its learning technology. CEO and co-founder Paul Fifield highlights the gap in structured learning for go-to-market professionals and the resulting training burden on companies. Investor Sir Clive Woodward, who has taught on the platform, praised its live, interactive teaching approach and noted SIA's rapid scaling in the US. Sales Impact Academy provides a continuous live learning platform and coaching roster focused on go-to-market skills across management and leadership, marketing, sales, prospecting, customer success, and revenue operations. Led by CEO and co-founder Paul Fifield, the platform features over 50 coaches, including Greg Holmes, Elissa Fink, Dan Steinman, Channing Ferrer, and Sir Clive Woodward. Since launching in October 2019, the company has created over 30 digital-first courses and delivered more than 900 hours of live classes to thousands of learners every day. The business already serves over 160 customers, including G2, Verbit, Klaviyo, and Outreach. Sales Impact Academy plans to use the new funding to grow the team and further develop its curriculum to support continued expansion. The company is based in London, UK.

Total raised

$26M

Funding rounds

3

Latest round

Equity

Latest activity

Mar 2022