Salesfusion offers a marketing automation platform that includes email and nurture marketing, lead scoring and management, website tracking and analytics, landing pages and forms, social media management, and reporting dashboards. The company is led by CEO Carol O’Kelley and is based in Atlanta, GA. Salesfusion plans to use new funding to launch a product called Salesfusion 360x, increase market reach, and expand its sales team. The platform targets small and medium-sized businesses seeking integrated campaign creation, management, and analysis tools. Financially, Salesfusion closed a $13.5M Series B and has raised $14.5M in total to date. No operating metrics were provided in the article. Salesfusion provides a cloud-based marketing automation platform that helps users attract new opportunities, convert them into customers, and nurture them into longer relationships. The platform integrates with Microsoft Dynamics CRM, Infor CRM, Sugar, Salesforce, and Sage. The company has offices in the US and UK and a staff of nearly 100 worldwide. Led by newly named CEO Carol O’Kelley, Salesfusion recently raised $5M in additional funding. The company intends to use the funds to accelerate product innovation and to develop its client services organization to support its customer base. Salesfusion provides a marketing automation platform that helps marketers automate lead and demand generation processes. Its platform features email marketing, lead capture, website visitor tracking, lead scoring, event management, social marketing, campaign management and CRM connections. The company counts customers such as IBM, Sears, Konica Minolta, LexJet, Coverall, Randstad and EarthLink. Salesfusion was founded in 2006 by Chad Ruff and is led by CEO Christian Nahas. The company secured a new funding round in January 2014, signaling continued investor interest in its product and customer base. SalesFUSION is an Atlanta-based marketing automation software vendor offering a cloud platform to help companies refine sales and marketing strategies. Its product features include targeted email campaigns, Lead Capture (which integrates clients' existing online forms), lead scoring, and deeper integration with customers' CRM systems. The company targets SMBs and seeks to differentiate through tighter CRM integration. Current clients cited include the Cleveland Cavaliers, Konica Minolta, Hitachi, Green Giant and Sears. SalesFUSION says it is on target to double its revenue this year. The company has recently hired Christian Nahas as CEO, moved founder Chad Ruff to CTO to focus on product development, and added David Politis to its board; it also raised $800,000 in new funding from Hallett Capital, which had invested $1M in a Series A in March. SalesFUSION, led by founder and CEO Chad Ruff, provides the SalesFUSION 360 suite, a cloud-based marketing automation and enterprise lead management service. The software connects sales and marketing with prospects at the moment they are close to buy and integrates with Microsoft Dynamics CRM, Sage Software, SugarCRM, SalesLogix, NetSuite and Salesforce.com. Clients include several hundred midsize and large enterprises such as Hitachi, Coverall, Avanade and Green Giant. The company raised $1M in a Series A-1 round from Hallett Capital and will use the proceeds to grow its product portfolio and expand its sales and services capabilities. Hallett Capital’s managing director Jon Hallett will join SalesFUSION’s board as chairman. SalesFUSION expects to raise additional capital in late 2013 to fund international expansion, possible acquisitions, and to attract new channel partners and deepen relationships with existing firms.

Total raised

$29M

Funding rounds

5

Latest round

Series B

Latest activity

Nov 2015