Salsify provides a platform for brands, retailers and their partners to centralize product and inventory information and power unified commerce experiences, which it calls "experience management" (XM). The company pitches its product as a way to manage the "digital shelf" across multiple channels and to help non-Amazon brands compete more effectively in omnichannel commerce. Salsify reported $110 million in ARR in 2021 and has grown to 1,200 customers (up from 800 in 2020), including Coca-Cola, Libbey, Kraft Heinz, Columbia and Mars. The business says it doubled in size amid COVID-driven acceleration of multichannel commerce. Salsify has expanded internationally through acquisitions (SKUvantage and Alkemics) and now has operations in Portugal and the U.K.; some of the new funding will be used to break into additional markets. Management describes the latest raise as opportunistic, noting the company still had capital from its prior round. Salsify provides brands a single platform (CommerceXM) to manage product information, digital assets, marketplace and retailer listings, and analytics across online and offline channels. The company says COVID-19 accelerated demand for its tools as brands shifted more selling and discovery online. Salsify serves roughly 800 companies, including Coca-Cola, Rubbermaid and Mars, with 225 customers that each generate more than $1 billion in revenue, and reports a 120%+ net revenue retention rate since its last round. The leadership team includes CEO and co-founder Jason Purcell, co-founders Jeremy Redburn (chief data officer) and Rob Gonzalez (CMO). Salsify is based in Boston and opened an international headquarters in Lisbon, Portugal a few years ago. The company plans to use new funding to expand its product stack and accelerate international expansion, and is positioning itself with an eventual IPO in mind. Salsify provides a Product Experience Management (PXM) platform that enables brand manufacturers to accelerate digital growth by delivering product experiences where consumers shop online. The company serves customers including Coca‑Cola, Anheuser‑Busch, Perry Ellis, Michelin, Asics, Bosch, GSK, Rawlings and Fruit of the Loom. Led by CEO and co‑founder Jason Purcell, Salsify focuses on helping brands manage and syndicate product content across channels. The company intends to use new funding to further invest in R&D and to grow its global footprint and partner ecosystem. Financially, Salsify has raised $98.1M in total funding to date. It is headquartered in Boston, MA. Salsify provides a product content management (PCM) platform that helps retailers and brands deliver product content to digital shoppers across channels. Led by CEO Jason Purcell, the company serves a range of customers including Fortune 500 companies and has expanded retail partnerships with Walmart, Google, Wayfair, Jet, Overstock and others. Salsify said it will use the new funding to advance product development and scale its go-to-market strategy. The company planned to hire 80 new employees in 2017 to support that growth. Financially, Salsify has raised $54.6M in total funding to date. The company is based in downtown Boston and has more than 120 employees. Salsify operates a SaaS platform that helps brands and retailers create and share rich product content. Its platform powers content for over four million products and is used by brands such as Newell Rubbermaid, 9 West Holdings and Bosch. Retail and technology partners named in the article include Walmart and Google. Salsify says its platform improves product discoverability, revenues and customer loyalty across omni-channel commerce. The company will use the new funding to further product development, invest in corporate growth, and drive continued value with its customer base. Salsify is based in Boston.

Total raised

$453M

Funding rounds

6

Latest round

Series F

Latest activity

Apr 2022