Saltfish is a Stockholm-based startup that creates personalised, interactive video experiences embedded into websites and products to capture attention and guide users through the customer journey. Its platform enables companies to deliver 1:1 adaptive video interactions intended to increase engagement, activation, and conversion. In its first months the product has powered hundreds of thousands of experiences for customers including Bokio, Contrast, and OtterlyAI, delivering double-digit lifts in engagement, activation, and conversion. The founding team—Simon Blackman, Magnus Friberg, and Henrik Eriksson—brings expertise in video, AI, and data science and has prior experience in NLP and advanced video streaming tools. Saltfish emerged from stealth alongside its initial funding and plans to accelerate development of its video generation platform and expand collaborations with global teams.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2025