Salty is a direct-to-consumer accessories company that began with affordable jewellery and is now widening its catalog to include watches, sunglasses, scarves, belts, bag charms and an upcoming Salty Bags line. Founded by Kanishka Garg, Sonaal Goel and Twisha Gupta, the brand sells primarily through e-commerce channels and has shipped to more than 18,000 pincodes over the past year, demonstrating significant reach beyond India’s metro cities. The company targets the value-conscious consumer with trend-led products and leverages creator collaborations, celebrity-backed drops and brand partnerships for marketing. With its fresh capital, Salty plans to bolster its core team, speed up nationwide delivery, deepen its presence on e-commerce and quick-commerce platforms, and open its first flagship offline store. The expansion into physical retail is meant to complement its online dominance and enhance brand visibility. Investment in new categories is expected to drive incremental revenue and diversify its product mix. Although revenue figures were not disclosed, the firm’s rapid category expansion and wide shipment footprint signal growing demand and operational scale.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2026