Salty Dot provides a Software-as-a-Service embedded insurance platform that uses artificial intelligence and machine learning to analyze customer data, evaluate multiple carriers, and present the best bindable quote in real time. Led by founder and CEO James Hall, the company positions its technology for partner integration to embed insurance at point of sale. The firm raised an additional $15M to drive growth with partners, optimize its embedded insurance platform, and further develop product capabilities. That raise brings Salty Dot’s total capital raised to date to over $31M. The company is based in Salt Lake City, Utah. The article does not disclose revenue, user counts, or the specific instrument types used in the financing. Salty Dot offers a proprietary SaaS platform that enables carriers and distribution partners to present personalized insurance policies to insure products or services at the point of purchase. The platform analyzes unique buyer and purchase data and uses intelligent systems to recommend the best policy seamlessly. Salty has been licensed in all 50 states and reports successful implementations with select partners that validate its model. After accelerating out of stealth, the company has raised $16 million in total funding. Salty plans to extend the platform’s intelligent capabilities and expand into additional products and markets in 2021. The company is applying the new capital to recruit and grow its distribution network.

Total raised

$31M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2021