Sama Health, founded by Misha Akbar in Abu Dhabi in 2021, is an online therapy marketplace that connects South Asian expats with culturally competent clinical and counseling psychologists licensed by the CDA or DHA. The platform does not employ therapists directly but signs them up and takes a service fee from therapists' earnings, positioning itself as a lower-cost alternative to in-person therapy. It offers complimentary 30-minute introductory sessions with up to three therapists so clients can find a fit before paying. As of the article, the app has been downloaded over 200 times and reports a steadily increasing number of repeat clients. Therapists are selected for South Asian identity, a Master's in Psychology, 2–3 years' counseling/clinical experience, and openness to culturally familiar or holistic approaches. Sama Health has invested in podcasts, awareness campaigns, meet-ups, and community-building to reduce stigma and build trust. Future plans include expanding B2B partnerships with universities and research programs, launching digital tools that integrate AI, and using the UAE experience as a blueprint to expand to other GCC countries.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2024