Samaaro provides an AI-driven software platform that turns corporate events into measurable revenue outcomes by automating promotion, attendee registration, in-event engagement, and post-event analytics. Founded by Purnank Prakash and Mayank Banka, the company serves enterprise customers such as ICICI Lombard, Modon Properties, Apex Group, the Ministry of Housing and Urban Affairs, and Varun Beverages. Its footprint spans India, the Middle East, and North America. With its latest capital infusion, Samaaro plans to strengthen brand presence across India and the Middle East, target mid-market and enterprise clients, and accelerate AI-led product innovation. The platform is positioned within the MarTech and EventTech segments, leveraging artificial intelligence to increase event ROI for its customers. No operating revenue or user metrics were disclosed in the article.

Total raised

$1M

Funding rounds

3

Latest round

Series A

Latest activity

Oct 2025