SamCart offers a centralized, subscription-based eCommerce platform built for digital creators, with tools for sales page design, revenue optimization, payments processing, and core commerce capabilities. The platform supports more than 30,000 creator businesses and has processed over $2.2 billion in sales to date. SamCart has introduced features such as SamCart Courses™ and Auto-Enroll™, the latter shown to increase student engagement by as much as 30% and order revenue by 25%. The company says it helps creators convert visitors, increase average order value, and maximize customer lifetime value across products like courses, memberships, and newsletters. SamCart was founded in 2014 and is based in Austin, Texas and the Washington, D.C. area. The company plans to use new funding to expand its team and add platform features to meet growing demand in the creator market. SamCart is an e-commerce platform designed from the ground up for direct-to-consumer brands, emphasizing product-level selling rather than traditional storefronts. Its core product enables businesses to sell physical, digital, subscription, and service offerings through fast, product-first checkout experiences across distributed channels like ads, email, and social media. Tens of thousands of entrepreneurs use SamCart; the company closed 2020 with more than 14,000 customers and processed over half a billion dollars in sales, driven by high double-digit growth during the COVID-19 pandemic. SamCart’s infrastructure is positioned to help small businesses and creators compete with larger corporations by simplifying product launches and increasing conversion and order value. The company plans to invest its Series A proceeds in marketing and to recruit staff in Austin and the Washington, D.C. area to support growth. SamCart is based in Austin, Texas, with an office in the Washington, D.C. area.

Total raised

$92M

Funding rounds

2

Latest round

Series B

Latest activity

Apr 2022