Samosa Party is a delivery-first QSR brand building a global chain around India’s most consumed snack, the samosa. The company offers fried-on-order samosas delivered to the doorstep along with freshly brewed chai, and emphasizes product innovation and formats that attract a broad customer base. Samosa Party currently operates 15 outlets in Bangalore and Gurgaon and says it has doubled its presence and tripled its revenue since last year. The brand plans to expand to 100+ outlets across Delhi NCR, Hyderabad, Chennai and Bangalore. Management is targeting 5x growth with the new funding and aims to create the first global Indian QSR brand. The company cites a large market opportunity: about 6 crore samosas are sold daily in India and the wider snacks market is a $3.65 billion opportunity. Samosa Party builds and operates a technology-enabled production and distribution system to make high-quality samosas accessible across channels in a hygienic, trustworthy environment. The company claims to run the leanest and most productive cloud kitchen at Rs. 8,000 per sq ft and to have the best customer repeat rate. It scaled to serving 1.5 lakh samosas per month and says it has been running a profitable business, hitting revenue targets even amid lockdown. Samosa Party intends to use new funding to set up infrastructure for scale, open cloud kitchens across Bangalore and other tier-1 cities, and improve its production technology. The startup positions itself to capture branded share of India’s largely unorganized snack market as customers prioritize hygiene and dependable food brands.

Total raised

$2M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2021