Sanctuary is a mobile-first app that provides free daily horoscopes (sun and rising), birth-chart summaries, and premium live one-on-one text-based readings with astrologers, tarot readers, and psychics. Paid readings are available in increments from 10 to 60 minutes. The company operates a freemium model, using free daily content to drive engagement and conversions to paid readings. During the COVID-19 pandemic Sanctuary saw a 500% increase in users who requested live readings and reports rising weekly and monthly engagement. The team plans to expand beyond text-based formats, add more types of readings, grow its community of practitioners, and enhance in-app content and experiences. Financially, the company has raised capital to scale product and community initiatives, with total funding reported at $6.5M since 2016. Sanctuary is a digital media company focused on astrology, tarot, numerology and magick for millennial audiences. Its core products include an automated Facebook Messenger experience, Live (Tarot) readings, personalized forecasts, mystical experiences and other related media products. The company plans to release these products throughout 2018. Sanctuary raised $1.5M in seed funding to support expansion. The funds will be used to continue to expand its offerings. The company operates online and targets millennial users through messaging and live-reading formats.

Total raised

$5M

Funding rounds

2

Latest round

Seed

Latest activity

May 2021