Sauce is a Los Angeles–based startup founded by MIT alumni Colin Webb and Nenye Anagbogu that offers analytics and dynamic pricing to help restaurants improve margins and sales. The product centralizes fragmented restaurant data across delivery aggregators, POS, inventory and reservation systems to enable frequent price updates and demand modeling. Sauce says one customer, Rachel’s Kitchen, saw a 64% increase in sales in four months after using the software. The company targets small and quick-service restaurants with established delivery histories, where higher order volumes produce usable data for optimization. Founders describe future expansions into automated marketing, cost and labor optimization, inventory management, and a CRM that tracks customers across acquisition to repeat orders. The team combines restaurant experience with technical backgrounds in data and product development.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2021