SavvyCard is a Software-as-a-Service platform that uses aggregated client data to automatically generate customized web applications called SavvyCards for companies, products and business professionals. SavvyCards are used by over 200,000 business professionals to automate and enhance digital marketing and lead generation efforts. Its offerings include SavvyCard for Real Estate, SavvyCard for Affiliates, and RE-Target, a fully managed program that delivers targeted messaging and advertising within MLS or member dashboards. When combined, these products provide associations and MLSs broad visibility into communication performance, member engagement, and overall return on investment for member services. The company says it aims to continue innovating in real estate marketing, lead generation and targeted advertising products. SavvyCard's leadership, including CEO David Etheredge, is pursuing product development in partnership with trade groups such as the Greater Rochester Association of REALTORS®. SavvyCard builds software used for real estate marketing, lead generation, and targeted advertising. Venture MLS made an investment in SavvyCard, though financial details were not announced. The investment is tied to an announcement that California Regional MLS will adopt SavvyCard's product for its users. California Regional MLS is described in the article as the nation's largest multiple listing service. Venture MLS is a Chino Hills–based, real estate–focused venture capital firm founded by a multiple listing service; its fund is managed by Art Carter, who is also CEO of CRMLS. The article does not provide operating metrics, revenue figures, or further financial details about SavvyCard. SavvyCard is a St. Petersburg, Florida-based startup that offers a mobile marketing platform enabling users to build shareable, mobile-optimized websites called SavvyCards. The platform facilitates referrals by allowing users to share cards via email and text, whether the recipient is a SavvyCard user or not. Clients include the Miami Association of Realtors and the Pinellas Realtors Organization, and the company initially targets the real estate market. Led by CEO and founder David Etheredge, SavvyCard plans to use new funding to expand sales and R&D activities in real estate. The company closed a $1.5M Series A round in May 2014, with accredited investors via Florida Funders committing $80k; other investors were not disclosed.

Total raised

$2M

Funding rounds

3

Latest round

Series A

Latest activity

Jul 2014