SAY Media operates a publishing platform and a network of roughly 500 publishing sites, totaling a reported global audience of 400 million. The company focuses on building audience in specific verticals (tech, fashion, etc.) to increase engagement value for brand advertisers. Its platform combines content, ad distribution and partnerships to monetize those audiences, and SAY has acquired properties such as Remodelista, ReadWriteWeb, XOJane and Dogster. SAY plans to use new funding to enhance its publishing platform, pursue further acquisitions and expand onto new formats and platforms beyond the basic web, including mobile, video and social. Leadership frames the strategy as marrying advertising expertise with digital publishing to capture shifting ad budgets, and NEA highlighted the $60 billion opportunity as brands move spend to next-generation media channels. CEO Matt Sanchez and incoming president Kim Kelleher (announced earlier) are guiding these product and acquisition efforts. VideoEgg started as a white‑label video host powering sites such as AOL, Bebo, hi5, Piczo, myYearbook, Dogster and Tagged before incorporating an overlay ad network. The company drives significant revenue from overlay advertising and has applied that overlay model to Facebook, where developers report CPMs of roughly $8–10. Its core product is the overlay ad platform for video, and it is experimenting with new video ad formats and social ad experiences. VideoEgg aims to shift from an impression-based model to an engagement-based model and to make ads more social, including ideas such as tying virtual rewards to user contributions. Management intends to use the recent financing to accelerate development of ad products and expand its international sales network. The company remains focused on improving monetization for publishers and social app developers through more engaging ad formats. VideoEgg is a San Francisco–based company that offers web-based video publishing solutions and positions itself as a leading innovator in that space. The company launched at DEMOfall in September 2005 and received early funding from First Round Capital prior to that launch. VideoEgg announced it has closed a venture round with August Capital, though it has not disclosed the size or valuation. As part of the transaction, August Capital partner David Hornik joined VideoEgg’s board of directors. Press coverage highlighted VideoEgg as an early promising pick by Josh Kopelman of First Round Capital. Public statements indicated additional details might be released later, but no operating metrics or financial terms were provided in the announcement.

Total raised

$42M

Funding rounds

3

Latest round

Equity

Latest activity

Jul 2012