Scanbuy's ScanLife platform enables advertisers to deliver digital information to consumers by scanning 1D and 2D barcodes (including UPC, Datamatrix, and QR codes) with camera phones. The platform allows access to product reviews, price comparisons, and coupon offers via codes placed on product packaging, magazine ads, and other media. The company reports its ScanLife mobile apps have been downloaded on over 35 million devices and that it processes millions of scans monthly from over 30 countries. Scanbuy has recently struck partnerships with brands such as Home Depot, Miller/Coors and Bloomingdale's, which it says helped fuel adoption. It has expanded operations into countries including France, Mexico and the United Kingdom. Financially, the company raised an additional $5 million in its latest round, bringing total capital raised to $26.6 million.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2011