ScoopWhoop Media Pvt. Ltd is an Indian internet media and news start-up that produces digital content across articles and video. The company operates a video production unit called ScoopWhoop talkies. It recently secured funding to support expansion of that video unit. The announced raise was $4 million from Kalaari Capital. The funds will be used specifically to expand ScoopWhoop talkies. No other financial or operating metrics were disclosed in the article. ScoopWhoop is an Indian-focused media startup that collects entertainment content intended to be shared across social networks. Its content model is compared in the article to BuzzFeed and Upworthy and targets India’s young, mobile-first audience. ScoopWhoop claims roughly 20 million monthly page views and over 8 million unique visitors across its website and mobile app, with about half of page views coming from smartphones. The company’s partnership with Bharti SoftBank is presented as a way to create synergies and enhance the content experience for India’s mobile internet population. SoftBank’s broader push into entertainment and its planned $10 billion of investment in India are cited as contextual support for ScoopWhoop’s growth potential. Financial details of the transaction were undisclosed.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2015