Scope3 builds a platform that measures and models the carbon footprint of digital advertising and is expanding into AI-generated media. The company repurposed supply-chain tracking technology from a spun-off commodities business to gather data and build models that link programmatic ad waste to emissions. Scope3's tools identify waste in programmatic advertising—citing industry research that nearly a quarter of programmatic ad spend is wasted—and show how reducing wasted impressions lowers energy use and emissions. Founder Brian O’Kelley launched Scope3 in 2021 after shifting from a metal commodities trading platform. The startup is actively collecting data and building models for the AI portion of the business. Financially, Scope3 recently closed a $25 million funding round to help support its move into AI. Scope3 offers a collaborative sustainability platform (CSP) and a comprehensive emissions model that maps and calculates the carbon footprint of the entire digital advertising supply chain. Its model and platform enable stakeholders across the ad ecosystem to visualize emissions, make data-driven decisions, and deploy carbon-reduction products such as Climate Shield and Green Media Products (GMPs). Scope3 works with verification partners DoubleVerify and Integral Ad Science, dozens of brands and publishers including Sanofi, MasterCard, Insider, and MSN, and nearly every global agency holding company including GroupM and IPG. The company is a Public Benefit Corporation with a distributed global team across North America, Europe, and APAC. Scope3 plans to use new funding to accelerate development of its CSP, grow its global team of advertising, tech, and sustainability experts, and expand its data and measurement capabilities. The business announced a $20 million Series B to support that growth and product development.

Total raised

$45M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2024