Scoutmob is an Atlanta-based provider of curated local deals at restaurants and businesses, organized by a staff of full-time editors across the 13 U.S. markets it serves. The company emphasizes on-the-ground curation and word-of-mouth discovery aimed at young, fashionable crowds rather than machine-driven discovery. Scoutmob recently raised $3.25M in new funding and will use the capital to add product features. It announced a partnership with First Data to integrate payments into its offer-finding and redemption platform using CardSpring's API, which management says will let it close the transaction loop. The company plans to introduce a broadly applicable rewards program that issues points redeemable at local businesses, rather than traditional loyalty schemes. Scoutmob operates on a merchant flat-fee model instead of taking a percentage of deal sales, and management says expansion is more deliberate because of the need for local staff on the ground.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

May 2012