Founded in 2024, Scowtt has built an AI-powered advertising optimization platform that replaces proxy signals with real-time, predictive insights drawn from a brand’s own CRM data. Its technology feeds purchase-likelihood and lifecycle predictions directly into ad networks, enabling advertisers to acquire customers more efficiently without changing existing workflows. Early enterprise users have reported sizable gains, including a 59% increase in Purchase ROAS at LaserAway, a 64% lift for Advanced Hair Restoration, and a 38% ROAS boost for a leading education advertiser. The company addresses a post-cookie landscape by focusing on durable first-party data rather than look-alike targeting. Longer term, Scowtt plans to evolve into a full “operating system for growth,” layering Agentic AI to automate both marketing and sales tasks. Operating in a $300 billion performance-marketing market, the company is positioning itself as a next-generation alternative to traditional adtech optimized around network-level goals. Scowtt is headquartered in Seattle and led by CEO and founder Eduardo Indacochea, a two-decade veteran of Meta, Google, and Microsoft advertising teams. The recent $12 million Series A provides its primary financial runway; no additional revenue or user metrics were disclosed.

Total raised

$12M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2025