Scrapblog provides a Flash-based online editor that lets users decorate scrapbooks with text, images, colorful themes and other embellishments, which can be shared on the web or printed. The company recently launched QuickMix, a tool to let users make simple scrapbooks quickly. Scrapblog has grown to over 2 million registered users who have created over 4.4 million Scrapblog pages. The business recently raised $2.5 million in a Series B from Disney’s Steamboat Ventures after earlier raising $7.5 million from Longworth Venture Partners and Steamboat, bringing known financing to $10 million. Leadership changed recently with Jill Braff named CEO after founder and former CEO Carlos Garcia stepped aside. The product focus remains on improving creation and sharing workflows for online scrapbooks. Scrapblog offers a Flash-based online editor that lets users decorate scrapbooks with text, images, themes, and other embellishments, then share them on the web or print them out. The company relaunched in March 2007 after an initial introduction in 2006 and has grown to nearly 2 million registered users who have created over 4 million scrapblog pages. Scrapblog monetizes via scrapbook printing, sponsored promotions, and a virtual goods market called the Scrapblog Marketplace for purchasable designs. The Marketplace, described in coverage as an “iTunes for Scrapbooking,” sells designs from leading artists to the site’s niche user base. The site also maintains partnerships with major media sites including Disney, Discovery, Photobucket, and ABC. The company’s financial base was recently strengthened by a new funding round that increased total financing to date.

Total raised

$7M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2010