Scrapples produces crunchy apple crisps made from cosmetically imperfect fruit, using only one or two ingredients per product to remain HFSS-compliant and align with parents’ demand for clean, healthy snacks. Relaunched in 2020, the brand has secured listings with Tesco, Ocado, Co-op and Carrefour UAE, most recently benefiting from Tesco’s accelerator scheme in September 2025. That retail push drove a 72% sales increase in the year to 31 January 2026, and management expects turnover to surpass £1 million in the next 12 months. Founder Ben Whitehead positions the company to serve 50 million portions of fibre by 2030, underscoring an ambition to address the wider health crisis around ultra-processed foods. Current revenues are reinvested to grow distribution and develop new products (NPD) that keep the snack line fun yet nutritionally credible. The brand’s clean-label positioning and strong retail traction form the basis for its growth strategy. Capital raised will fund broader supermarket penetration, brand building, and product innovation.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2026