Scratchpad builds a sales workspace that simplifies Salesforce data entry for individual salespeople and, increasingly, entire revenue teams. The product has expanded from a single-player tool into a shared revenue-team workspace for managing pipeline, notes, to-dos, forecasting and handoffs. That expansion has driven increased usage and deeper penetration inside customer organizations, contributing to larger deals. The company reports tens of thousands of users across thousands of companies, including Allstate, Twilio, PitchBook and Talkdesk. Headcount has grown from about 10 employees to close to 50, with plans to hire more as growth allows. Scratchpad uses a bottoms-up go-to-market with a free product to attract sales reps who spread adoption internally. The new funding is intended to continue building the sales/revenue workspace and support that growth strategy. Scratchpad provides a notation layer that sits on top of Salesforce, offering an interface similar to a spreadsheet or notes app to make it easier for salespeople to input and manage data. The product links directly to the Salesforce database so entries in Scratchpad sync automatically. Paid tiers aggregate individual data to give managers a broader, team-level view and improve adherence to Salesforce usage. The company has completed the individual salesperson workspace and is using new capital to build a team workspace that lets data flow from reps into a team view, including notes that normally don’t make it into Salesforce. Scratchpad is seeing a bottoms-up adoption pattern and is resonating with thousands of users; customers named in the article include Autodesk, Brex, Lacework, Snowflake and Twilio. Financially, the company announced a $13M Series A and has raised $16.6M to date, including a $3.6M seed. Scratchpad offers a Chrome plug-in “Workspace” that creates a two-way connection with Salesforce, pulling pipeline data into a single interface for fast data entry, notes, and task tracking. Users can enter information and have it automatically update corresponding Salesforce fields, while changes in Salesforce sync back to Scratchpad. The product can pull tasks from email and calendar and aims to reduce hours sales reps spend copying and pasting between tools. The company has been operating for about a year and reports thousands of users, though many are on the free tier. Scratchpad has seven employees and plans to hire more over the next year; its founders emphasize diverse and bias-aware hiring practices. The team says the product could eventually expand beyond Salesforce to support other databases or information sources.

Total raised

$50M

Funding rounds

3

Latest round

Series B

Latest activity

Jan 2022