Scripted runs a marketplace that vets and connects freelance writers with businesses seeking content, selling pieces at flat rates and taking variable commissions. The platform reports about 80,000 vetted U.S.-based writers and roughly 1,000 paying customers, and it has opened an API so companies can source content directly. The company plans to use new funding to scale its reach, bring more writers onto the platform, refine software for surfacing relevant content, and build tools to help writers pitch topic ideas. Scripted also intends to add to its staff; it currently has about 10 full-time employees. Since its 2011 pivot from Scripped screenwriting software to a freelance marketplace, Scripted has raised roughly $5.5M in total. Scripted operates a marketplace that connects businesses with freelance writers and sells content for a flat rate while taking a percentage of each transaction. The founders are non-technical MBAs who pivoted the company from a previous product and built a strong advisory board to aid fundraising. By the time they completed their seed raise they were generating tens of thousands of dollars in revenue per month. They initially had a VP of Engineering who was not full-time during the raise, and later assembled a full-time engineering team that improved the product and shortened the sales cycle. The company emphasizes clear, one-sentence business model explanations and focuses on demonstrating repeatable unit economics to investors. Scripted is a freelance writing marketplace that pays writers a flat rate to produce blog posts, articles, copywriting and tweets for small-business clients. The platform vets writers to match client needs and says it supplies about a thousand posts a month to customers including Mailchimp and Levi’s. Scripted began as an offshoot of the scriptwriting community Scripped and has expanded into a broader writing marketplace. The company reports a writing userbase of 80,000, roughly 80% U.S.-based, and says it adds a new writer every 25 minutes. Scripted announced $700K in seed funding and plans to use the cash to focus on customer growth on both the writer and client sides.

Total raised

$6M

Funding rounds

3

Latest round

Series A

Latest activity

Jun 2013