Search Party has built an end-to-end generative engine optimization (GEO) platform that gives brands visibility into how answer engines such as ChatGPT, Claude, and Perplexity source and present information about them. The software surfaces the exact sources LLMs rely on, delivers prompt-level analytics, and launches autonomous workflows that craft strategies and content to sway those sources. By revealing which signals models trust, the tool helps marketers "market to AI" so the AI can more accurately market to people. The product also benchmarks competitor visibility, stores unlimited brand-related queries, and turns insights into recommended actions. Co-founders Brandon Brown (CEO) and Ryan Brown (CTO) previously built GRIN into Sacramento’s first tech unicorn, bringing deep SaaS and go-to-market experience to their new venture. The San Francisco-based startup is currently running a free beta program for early users. Search Party has emerged from stealth with $3.5 million in initial funding to accelerate product development and onboarding.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2025