Searchmetrics is a search optimization and content performance software company founded in late 2007 and led by CEO Volker Smid. The company offers a sixth-generation software suite with a large global and historical database spanning search, content, PPC, social and mobile. Its dataset includes rankings of more than 120 million domains, one billion URLs, and monitoring of over 600 million keywords. In March the company introduced Mobile App Rankings to help businesses track an application's performance against competitors. Headquartered in Berlin with offices in London, New York and San Mateo, Searchmetrics plans to invest in new data-driven product features and services. It has previously raised more than $31 million in equity across five rounds, with major investors including Holtzbrinck Digital and Iris Capital. Searchmetrics is a Berlin-based global enterprise platform for search experience optimization that combines SEO, content, social media, PR and analysis. Led by CEO Tom Schuster, the platform is positioned to form the foundation for developing and executing an organic search strategy. Recent product advancements include Site Structure Optimization, Content Optimization and Social Engagement features. The company cites recent client engagements with homesearch.com, Amain.com and Sephora. Searchmetrics received an undisclosed funding round from existing investors Neuhaus Partners, Iris Capital and Holtzbrinck Digital. It intends to use the funds for product development and support. Searchmetrics provides SEO and analytics software that identifies where customers should spend budget to improve search performance. The company is based in Berlin and was founded in late 2007. Searchmetrics was previously financed by Holtzbrinck Digital (seed) and saw Neuhaus Partners join in a January 2010 B round. It has raised approximately $11 million to date. The company secured a $6.75 million growth / C-stage funding round led by Iris Capital with participation from Holtzbrinck Digital and Neuhaus Partners. Proceeds from the latest round will be used to support continued international expansion.

Total raised

$15M

Funding rounds

3

Latest round

Debt Financing

Latest activity

May 2016