Seated provides a restaurant booking and rewards platform that pays diners with credits redeemable for gift cards at retailers when they show up to eat, and offers back-end analytics to help restaurants measure footfall and kitchen utilization. The company has expanded beyond in-restaurant reservations to launch Seated at Home (a 0% commission takeout service) and, via acquisition, Seated Events to serve event bookings. Seated acquired VenueBook to add event-planning capabilities and to reach 120,000 event planners across the New York tri-state area, Denver, San Francisco/Bay Area and the Washington, D.C. region. Since founding in 2017 by Bo Peabody and Brice Gumpel, the platform has recorded about 900,000 reserved seats and generated $37 million in revenue for restaurant partners (plus $7 million in tips) across roughly 800 independent restaurants in NYC, Boston, Atlanta and Chicago. The product emphasizes low-tech accessibility (smartphone-based) while offering analytics and insights to improve restaurant profitability and utilization. Seated is positioning events and takeout as key avenues to boost restaurants’ margins as dine-in demand remains depressed amid the COVID-19 pandemic.

Total raised

$30M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2020