Secoo operates an integrated online-and-offline marketplace for upscale lifestyle products and services, combining a website, mobile app and physical clubhouses. The company emphasizes authentication, using a proprietary and continuously expanding product database to support authentication professionals and strengthen authenticity checks. It leverages a large customer behavioral dataset to inform sourcing, merchandising strategies, targeted marketing and product recommendation analytics. Secoo launched its website in April 2011 and its mobile app in December 2013, and opened its first clubhouse in Beijing in January 2011, followed by three more clubhouses. Founded in 2011, the company was measured by Frost & Sullivan as China’s largest upscale products and services platform by GMV in 2014. Management says the financing proceeds will be used to enhance the products and services platform, increase brand awareness and facilitate rapid growth.

Total raised

$55M

Funding rounds

1

Latest round

Series E

Latest activity

Jul 2015