SeeVolution, led by founder Edo Cohen and based in Los Angeles, develops website heatmap and simplified real-time analytics tools. Its product offers click, live click, scroll, and mouse move heatmaps plus a custom overlay toolbar that surfaces site-based data and behavioral analytics. The company secured a second angel funding round; the amount and investors were not disclosed in the announcement. SeeVolution said it will use the new capital to ramp up operations to meet demand for its product. The article references a prior $530K angel financing round closed on 29/06/2011. No operating metrics or revenue figures were provided in the articles. SeeVolution offers real-time analytics and live heatmaps that overlay click, mouse-movement, and scrolling data on websites via a Java applet. The service gives site owners a transparent, on-page visual representation of how visitors are interacting with content. Since its launch in September 2010, SeeVolution has been installed on more than 2,500 sites across media, web-based, and international retailers. The company plans to use new funding to continue development of features, launch expanded service suites, and roll out tiered services to simplify large volumes of data for sales and marketing teams. Management emphasizes the product’s value for improving site redesigns, targeting content, and increasing sales through better visitor insight. SeeVolution describes its offering as a complementary tool to traditional website analytics focused on usability and real-time behavior tracking.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2011