Segmint provides a platform that securely activates enterprise data to deliver personalized engagements attributed across channels including mobile and web. Its proprietary analytics give clients a snapshot of each individual to deliver personalized messages based on interests and intent. The company emphasizes strict privacy and security standards in its products. Segmint is led by President and CEO Rob Heiser and is based in Akron, OH. The company plans to use recent funding to expand adoption in the financial services sector and into new verticals, accelerate enhancements to existing products and new product releases, and grow its employee base. No operating metrics were disclosed in the article. Segmint builds software that gathers and analyzes customer purchasing behavior to create anonymized targeted-advertising segments. Its core product transforms purchase data into actionable, privacy-preserving customer segments for advertisers. The company said a portion of its latest seed investment will be used to advance business development tied to an expanding product offering. Investors in the recent seed round include JumpStart, which committed $250,000, alongside other Northeast Ohio business angels. Segmint previously received seed funding from the Innovation Fund and used that capital to establish operations. The company is led by CEO Rob Heiser.

Total raised

$9M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2014