Selectable Media enables consumers to unlock digital content and services in exchange for viewing and interacting with brand advertising. The company partners with content providers and premium publishers across PC, mobile and tablet to deliver user-selected ads that drive brand health metrics and higher engagement. Selectable Media counts clients including NBC, Wendy’s, Kraft, HBO and Samsung. The company was selected for investment by the Bing Fund, a Microsoft-sponsored angel fund and incubator program, which will provide access to Microsoft technology assets and the Microsoft Advertising team's expertise. Management says the Microsoft support and access to Microsoft business units will help validate its value proposition and drive more rapid adoption of its platform. Selectable Media is headquartered in New York, NY. Selectable Media offers an opt-in video ad product that publishers integrate via a piece of JavaScript to let users unlock content by choosing to watch brand video ads. Its ad units are popular with game publishers for leveling up or granting in-game items and can also unlock exclusive multimedia or longer-form content for other publishers. The company sells ads on a cost-per-completed-view basis and reports completion rates above 90 percent; more than half of users reportedly opt out of pre-rolls, according to CEO Matt Minoff. Advertisers using the platform include NBC, Wendy’s, Kraft, HBO, and Samsung, and publishers typically share revenue with Selectable Media while retaining the option to deliver their own ads. To expand headcount and onboard more publishers and advertisers, Selectable Media raised $2 million in Series A funding from Avalon Ventures. The company has 22 employees and is headquartered in New York City.

Total raised

$2M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2012