Selfie is an app for sending 24-second video selfies that can be posted publicly or privately to a set list of friends; replies build branching, back-and-forth video conversations. The product intentionally eschews filters and friend counts while still showing likes and like counts, aiming to reduce the competitive, anxiety-inducing elements of other social networks. The company is in beta and the article reports strong engagement during that period. Leadership noted in the article includes CEO and co-founder Hugh Dornbush and co-founder Alexander Lasky. The team faces a stated user-education challenge: shifting people’s association of “selfie” from a static, posed photo to short, candid video. Financially, the company has raised $1.5 million in seed funding, per the article. Selfie.com is a stealth photo-sharing service positioned around selfies, currently represented by an HTML5 holding page. Founders named in filings and reports include CEO Hugh Dornbush and co-founder Alex Lasky. Very little product detail has been disclosed—it's unclear whether Selfie will be primarily mobile or web. An SEC filing shows Selfie Inc. received at least $543.6K in April 2013, though the filing does not disclose investors or terms. Charles Dornbush is listed as a director in the filing; Hugh Dornbush's background includes founding OMGICU and roles at DrillTeam Marketing and Rave Wireless, and Alex Lasky previously founded Addictive Networks and Bthere TV. A source who asked to remain anonymous said they had seen an early version and called it 'really cool'. Interest has also been noted from figures such as SV Angel investor David Lee, who publicly requested the username 'davidlee' on the holding page.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2014